Trade show

Now your stand at VBBFW becomes a private, customisable and exclusive communication channel for your brand. A new platform to present your collections and generate multiple connections and commercial agreements at an international level.

The industry's largest digital marketplace

Stands are turned into mass communication channels and visitors become users of digital experiences and contents.

Your brand will have an exclusive digital interaction area featuring four integrated services where visitors can browse, connect and chat with you.

Where bridal fashion goes beyond time and space

Buyers can access customised content tailored to their interests, explore the collections, contact the designers, receive suggestions, schedule meetings, etc. Everything is designed to create connections and generate business.