Founded in 1993, the luxury brand created by artists Viktor Horsting and Rolf Snoeren is one of the most famous in the world of haute couture due to its distinctive avant-garde DNA, characterised by the spectacular fusion of art and design. The company will present the world’s first fashion show of its Viktor&Rolf Mariage line, dedicated exclusively to brides. The show will include the creations of the spring/summer 2023 season and a carefully chosen selection of iconic pieces from its haute couture collections and dresses from its Mariage line.
The fashion artists Viktor Horsting and Rolf Snoeren will present the world’s first fashion show of their bridal line during Barcelona Bridal Night, the gala night of the Barcelona Bridal Fashion Week event, which once again confirms itself as a world reference in bridal fashion. The fashion show – which is also the brand’s first in Spain – will take place on Wednesday the 20th of April at the Xavier Corberó Centre for Research and Artistic Activities.
Viktor Horsting and Rolf Snoeren (1969, Netherlands) met in the early 1990s during their studies at the Arnhem Academy of Art and Design, where they formed a friendship that would lead to the creation of their brand. As fashion artists, the Dutch duo stand out not only for their ability to innovate and break away from convention, but also for combining fashion, art and philosophy.
Their debut in the bridal fashion world dates back to 2017, when they presented their first collection dedicated to brides: an exploration of iconic Viktor&Rolf elements inspired by classic haute couture influences, with a modern and glamorous approach. Previously, bridal wear was already present in the collections of the firm which created Princess Mabel of Orange-Nassau’s wedding dress. “We’ve always been fascinated by the wedding dress because it’s like a story, a little universe in itself. It’s an icon of one of life’s most wonderful moments,” Horsting and Snoeren state.
For the Barcelona Bridal Night show, Viktor&Rolf are preparing a presentation inspired by haute couture influences with a surreal and signature touch, resulting in a bold take on their striking bridal range of sculptural and romantic designs, complemented by avant-garde haute couture pieces and others endowed with large, light volumes that reflect the designers’ perspective, always in search of the limits of transformation. On their upcoming participation in the event, the designers have stated: “We are delighted to be part of BBFW and to present our first Mariage fashion show in Barcelona”.
According to Estermaria Laruccia, director of the BBFW, “Viktor Horsting and Rolf Snoeren fit perfectly into our idea of fashion: in each of their dresses they manage to capture a concept of ‘beauty’ that goes far beyond aesthetics to fully enter the world of art, creativity and experimentation, with the elegance, attention to detail and intensity of a firm which is used to being a master of both haute couture and ready-to-wear fashion. We couldn’t be prouder of their presence here, which will undoubtedly bring more innovation, art and culture to the world of bridal fashion and the trade show”.
About Viktor & Rolf
Viktor&Rolf is the avant-garde luxury fashion firm founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. Widely recognised and respected for its provocative haute couture and conceptual glamour, the company aims to create spectacular beauty and surprising elegance through an unconventional approach to fashion.
The brand has been presenting its exclusive creations at Paris Fashion Week for over twenty years, since the first haute couture collection in spring/summer 1998, with designs that evoke its characteristic provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridal collections, created from an exploration of iconic elements inspired by the influences of classic haute couture.
The designers are also behind the Viktor&Rolf Mister Mister collection for men, which represents an extension of their personal style, an intimate reflection of formal wear with a playful twist. Viktor&Rolf’s luxury lines also include the Viktor&Rolf Tulle collection, the exclusive Viktor&Rolf Vision optical line and a catalogue that brings together some of the world’s best-selling fragrances such as Flowerbomb, Spicebomb and Bonbon.
Organised by Fira de Barcelona with the support of the Ministry of Business and Employment of the Regional Government of Catalonia, it will celebrate its next edition between the 20th and 24th of April 2022 at the Plaza de España venue with large companies and young designers from all over the world among the exhibitors. In addition to the catwalk, which will host the fashion shows of about thirty designers between the 20th and 23rd of April, the organisation will have participation from over 300 firms, 74% being international from 25 countries at the trade fair, which from the 22nd to 24th of April will connect exhibitors with buyers, promoting business and networking in the international sphere.
Barcelona, March 2022
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