The Valmont Barcelona Bridal Fashion Week catwalk will soon turn on its spotlights and cameras to present the collections of 24 designers. More than half of the firms are international, once again confirming Barcelona as the main meeting point of the bridalwear industry in the world. The broadcasting of the shows will be viewable through the VBBFW App, a digital platform that will enable not only customers, but also brides-to-be and fashion lovers to be reached worldwide.
From September 18 to 22, the leading event in bridal fashion returns through its new digital space designed to promote connections and business opportunities among brands, buyers, brides-to-be and operators in the sector, communication professionals and wedding planners. An application that can be downloaded from September 14 to be able to view the content and interact with the VBBFW brands from any device (mobile, PC, tablet).
VBBFW will host the fashion shows of Pronovias and other brands of its group such as Nicole and St. Patrick, as well as other Spanish market leaders such as Jesús Peiró; Yolancris; Sophie et Voilà; Isabel Sanchis and Higar Novias. Various international brands will also present their collections on the catwalk, including the Korean brand Vestal; The Atelier, the Malaysian firm directed by Jimmy Choo; Flora, from Israel; the French firm Cymbeline; the American firms Demetrios and Yumi Katsura; Marylise & Rembo Styling, from Belgium, and the Italian firms Valentini, Bellantuono and Amelia Casablanca, as well as the ‘new talent’ Lorena Panea, Olga Macià, Léonie Bridal and Poesie Sposa.
All of them will feature in the shows on the catwalk that will have a spectacular setting, created by the theatre company that specializes in the performing arts, La Fura dels Baus, and that will be broadcast to the public through the VBBFW App.
In addition, VBBFW is launching new formats such as that of the Italian firm Antonio Riva which, exclusively for this event, will open the doors of its ‘maison’ and present the new creations of its world and its new collection Étoile 2021.
A new feature this year is that brands and buyers will have access for the first time to opinions and preferences of brides-to-be invited to enjoy the shows, thus obtaining important information to make future decisions regarding their business, both in terms of purchases and production.
According to the director of the VBBFW, Estermaria Laruccia, “it will be a new way of bringing all of the big players in the bridal fashion industry together, wherever they are. In a particularly complex period like the one we are experiencing, we would like to thank the main Spanish and international firms that have confirmed their presence on the catwalk and at the trade show for making a firm commitment to the future despite the uncertainties of the moment. In this edition we aim to achieve closer contact with everyone in the trade and also to the end customer, overcoming limits and frontiers to offer trade professionals and brides-to-be from all over the world not only the latest innovations in the sector, but also the talent, creativity and design that drive bridal fashion“.
At the same time, the platform will host the ‘trade show’, a digital showroom exclusively for professionals, with the designs and collections of a hundred brands, 60% of which are international, who will be able to contact buyers, distributors and retailers from all over the world and thus boost business.
Much more than fashion
VBBFW will also be the framework for activities to be carried out in collaboration with different companies and entities such as the high-end cosmetics firm Valmont, with its commitment to design and art as an expression of beauty; Save The Children, the NGO with which the show has signed a collaboration agreement against child marriage; Design Institute of Spain; Wedding Media International; and the Istituto Europeo di Design, IED, among others.
The show will also present a new edition of the Elle International Bridal Awards, which will once again recognise excellence in the bridal world in different categories. The ceremony will be broadcast live on September 21 on the VBBFW digital platform.
In addition, in accordance with its mission as a centre for the dissemination of content of interest to the sector, VBBFW will present the study that Professor José Luis Nueno (IESE Business School) has prepared for the show, “Bridal Fashion, Sustainable Style, Conscientious Business”, in which he analyses the role of sustainability as one of the keys to the development of the industry.
Barcelona, 31 August 2020
Photographs of last year’s event here
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