With just two months left before the show, BBFW has already allocated 85% of its space to the 320 confirmed firms, marking a 6.5% increase versus the same period in 2023 and positioned to surpass the 350-brand milestone of the last edition. Along these lines, the show’s international allure has drawn brands from over 35 countries, which now make up 80% of the exhibitors—4 points higher than 2023 and the highest percentage recorded to date.
The most significant increase comes from brands based in the USA, Italy, United Kingdom, Netherlands, France, Poland, Ukraine, and Turkey. In addition, the designers that will debut in Barcelona represent 7% of the total and come from Australia, France, Colombia, Kosovo, Lebanon, South Korea and Romania, among other countries.
BBFW will once again feature renowned Spanish brands such as Jesus Peiro, YolanCris, Cortana, Novia d’Art, Isabel Sanchis, Sophie et Voilà and Marco & María. In addition, top international names in the industry will be taking the stage, including The Atelier (Malaysia), Liz Martinez and Julie Vino (Israel), Modeca (Netherlands), Savannah Miller (United Kingdom), Marylise & Rembo Styling (Belgium), Ersa Atelier (Romania), US firms of Justin Alexander, Morilee, Madeline, Demetrios, Allure, Enzoani and Jenny Yoo, the Italian Maison Signore and Ukrainian designer Eva Lendel.
Newcomer Temperly London, will be one of the standard bearers of British tradition, along with the legendary Halfpenny London, or Jenny Packham, a favourite of the British Royal Family. Also returning will be Caroline Castigliano, along with other brands that come every year and bring great value to the accessories line, such as Halo&Co.
Furthermore, the event is finalizing the registration of over 30 designers who will rock the catwalk including Pronovias, Jesus Peiro, YolanCris, Isabel Sanchis, Sophie et Voilà, Marco & Maria, Caroline Castigliano (United Kingdom), Madeline (USA), and The Atelier by Jimmy Choo (Malaysia), among others. Giambattista Valli’s fashion show will headline the gala evening of this edition.
More space for Haute Couture
Valli will also be among the brands at the area called ‘Showroom,’ which this year boasts more haute couture firms such as Zuhair Murad, or Viktor&Rolf, which were the featured designers at the Barcelona Bridal Night in 2022, along with other internationally acclaimed designers like Tony Ward from Lebanon or Ines di Santo from Canada.
According to Albasarí Caro, Director of the event, “BBFW 2024 is witnessing a remarkable growth both in the number of brands and the international profile of its exhibitor base, as well as in the number of visitors expected.” “In this regard,” says Ms Caro, “it will be one of the world’s most comprehensive and highest level platforms in fashion trends for the coming season, even transcending the bridal industry.”
Moreover, with the aim of boosting their participation and under its new concept “The Edit”, the BBFW has brought together brands such as Studio Serravalle, Andrea Lalanza, Mariano Moreno, Olga Macià, Emanuele Bilancia, and Studio Moda Bridal, and accessories brands such as The Touch Barcelona, Suzanne Ceremony, Zawadzky and Back to Glam, among many others.
Buyers from over 80 countries
With the aim of spurring business opportunities for participating brands, the show has rolled out its “hosted buyers” plan, which directly invites the highest-profile international buyers with high purchasing power from over 80 countries, particularly from key markets such as Europe, USA; Japan, South Korea, Latin American, South-East Asia and, debuting in this edition, Australia.
Organised by Fira Barcelona with the support of the Department of Business and Employment of the Generalitat of Catalunya, Barcelona Bridal Fashion Week 2024 will unveil the 2025 collections of over 30 designers on the catwalk at the Montjuïc venue on April 17th-20th, while the Trade Show will be showcasing the brands’ commercial offerings from April 19th-21st.
Barcelona, 14th February 2024
Brands directory here
Press passes here
Images (2023 edition) here
Images Albasarí Caro here
Video of the interview on business from Albasarí Caro here
Fira Barcelona – Press Department
Mr Salvador Bilurbina – Ms. M. Gloria Dilluvio
gdilluvio@firabarcelona.com – 609734770