BBFW (Barcelona Bridal Fashion Week), the world’s leading bridal fashion show, has unveiled the image of an event which, from 19 and 23 April 2023, will showcase the new proposals of the industry’s major domestic and international brands in an increasingly experiential format featuring the most innovative and creative bridal fashion. The event, organised by Fira de Barcelona, will promote sustainable fashion and internationalisation in order to meet consumer demand, drive business and move forward with future challenges.
Under the slogan “Rise”, represented by the image of a dynamic bride who’s full of life, the show suggests that the sector “take a leap” by projecting its creativity and innovation towards an increasingly sustainable, conscious, responsible and inclusive kind of fashion. The inspiration is the woman of today, in search of a new image that reflects her non-conformism and empowerment.
“Rise” also represents the overcoming of obsolete rules and learning more about the potential that the future can bring from a non-conformist and disruptive standpoint. In turn, BBFW shares the same attitude and will join up with the industry in reinventing the path towards a new kind of leadership.
As BBFW director Albasarí Caro declared, “we’re striving to create a show at which brands, designers, buyers and professionals can experience a new, creative and groundbreaking atmosphere that contributes to driving business and also helps us to explore how the industry can evolve and adapt to the demands of future brides. In this respect”, added Caro, “while constantly focusing on the sales area, Barcelona Bridal Fashion Week will enhance its role as an epicentre for business and a platform for the generation and popularisation of contents relevant to the brands and buyers, who will thus not only play a starring role, but also become the main prescribers”.
Promotion of the international market
Driving business will be another of the major pillars of the show and internationalisation will be its key partner. BBFW will therefore continue to reinforce its international strategy by consolidating markets such as Europe and the United States and extending its bridges to Asia, focusing particularly on Japan, South Korea and Southeast Asia. With this goal in mind, BBFW will welcome thousands of strategic buyers with high purchasing power to meet the exhibitors at a show with an average 75% internationality rate in terms of the offer and a 65% one in terms of visitors.
At the same time, it will continue to promote its digital platform, which recorded more than 40,000 viewings at the last edition of BBFW, with one area devoted exclusively to the participating brands and professionals to increase their global networking opportunities and another open to the general public to make it easier for brides-to-be to view the collections.
Various events will also be held within the framework of the show, including the gala evening known as Barcelona Bridal Night, which has featured designers such as Viktor&Rolf, Marchesa, Reem Acra, Naeem Khan, Ángel Sánchez and Houghton in previous years.
BBFW, which receives the support of the Ministry of Enterprise and Labour of the Catalan Government, will return to the Montjuïc venue with the fashion parades from 19 to 22 April and the trade show from 21 to 23 April.
Barcelona, October 2022
Mª Gloria Dilluvio – Fira de Barcelona Press Office
(+34) 93 233 21 72 – (+34) 609 73 47 70
Eva Martín – XXL Comunicación
(+34) 93 452 65 00