Consult the key studies on the evolution of the bridal industry
Since 2016, BBFW has been publishing a series of sectoral studies in collaboration with Professor José Luis Nueno on a periodic basis. These studies bring together our extensive knowledge of the bridalwear industry as a professional trade show, meeting point and gateway to the sector and have enabled us to become a comprehensive source of information on the state of the industry.
With these four studies we present four sectoral trends, decisive for brands and retailers that today offer services to Millennial brides and tomorrow will offer it to those of Generation Z, are presented. The final goal for all of them is to be able to connect with their future client and to offer products more in line with their expectations and preferences.
NEW STUDY AVAILABLE
HOW DO FASHION SHOWS HELP THE FASHION BUSINESS?
The fashion industry has been questioning the status quo of fashion shows, and some have even experimented with alternative formats. However, adaptation and innovation are part of the evolution of this creative industry, and catwalk presentations are far from disappearing.
Fashion shows are spectacular and unique social events, business opportunities where opinions are formed and shared, and it’s possible to gauge the mood of the fashion microcosm. Recent studies, such as the one carried out by Launchmetrics, attest to their importance: “as brands have returned to the physical catwalk [following the pandemic], we’ve seen their profits increase significantly in comparison to previous seasons.”
Bridal Fashion: Sustainable Style, Conscientious Business (2020)This study warns that the bridal fashion industry has to start a transformation process so as to gain access to new demand sectors, not only by overcoming the digital challenge, but also by implementing processes focused on sustainability and ethical consumption to satisfy an increasingly conscious and demanding society.
Millennial and Gen Z Brides: the Bridal Fashion Industry in 2023 (2019)
This third study constitutes a revision and update of the first one, “Millennial Brides, born in the 80’s, marry today”. After three years and with the entry of Generation Z into bridal fashion, we believe it is necessary to understand which of those forecasts we presented then, have been confirmed or not.
The Store of the Future for Millennial Brides (2018)
The study explains the change in the commercial approach, how and why this change is occurring, what the guidelines for millennial brides are and how the market should adapt to them.
Millennial Brides, Born in the 80s, Getting Married Today (2016)
With the demand fully recovered, there arises a new unknown in the competitive landscape: demographic changes and the decline of people in marriageable age means that the internationalisation is imperative, and places before the sector new generation: the millennials.
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All about BBFW
Learn about the event that brings together the international bridal fashion industry in Barcelona.