Interview with Elini Elias (Demetrios)

Demetrios is one of the most prominent brands in the bridal industry. With 40 years of design experience and as authorised distributors, and a presence in more than 80 countries around the world, the brand’s primary focus is designing spectacular, high-quality dresses.

Could you explain the essence of the collection and what has inspired you?

This is DEMETRIOS’ most dreamy collection. It is about radiating luxury, love, and embracing your inner queen. DEMETRIOS is inspired by our brides. We design for them and they inspire us. They are the reason we do what we do.

As always for us, the collection was and is inspired by our brides, but even more so now after all the love, courage, and kindness that everyone has shown. It is an even bigger reason for us to do what we do, for sure.

What do you think of the transformation of Valmont Barcelona Bridal Fashion Week into a digital experience?

I love it. It has been amazing and innovative. Every so often, in challenging times, great things come out as a consequence. So, I am very happy for DEMETRIOS to participate.

I believe that the digitisation of the bridal sector is extremely important. It is ground-breaking and I love that Valmont Barcelona Bridal Fashion Week really focuses on that, and I’m very happy that DEMETRIOS has been able to participate this year.



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