FAQs

What is the VBBFW Digital Experience?

It is the first digital platform in the bridal fashion industry that offers you the largest bridal fashion marketplace, as well as the fashion shows of the most prestigious brands in order to discover the latest trends and to hold business meetings.

How to access and register for VBBFW in 3 steps

  1. Register as a professional or general audience at barcelonabridalweek.com and get your locator to access the web platform and App.
  2. From September 14, download the App or start a web session at barcelonabridalweek.com/digitalexperience using your locator and email address.
  3. Access the platform from September 18 and start enjoying all the contents.

Did you already register for VBBFW in April?

Your pass is still active.

  1. You will receive by e-mail the locator to access your VBBFW Digital Experience.
  2. Download the App or start a web session at barcelonabridalweek.com/digitalexperience from September 14 using your locator and email address.
  3. Access the platform from September 18 and start enjoying all the contents.

Decide where and when to do business

VBBFW Digital Experience provides you with access to a new bridal universe with no restrictions or borders.

  1. All the content will be available on a single App and website to enable you to choose the best time to connect, enjoy the content and do business.
  2. Besides, to make it easier for you, you can transfer your events and fashion shows and the meetings you’ve scheduled to your personal diary so that you don’t forget them.

Plan everything you want to see and do at VBBFW

From September 14 you can download the VBBFW App, discover all the participating brands and ask for permission to see the collections (from September 18). Discover the full fashion show and event schedule and organise your agenda now.

A universe of design and inspiration to enjoy on screen

Enter your favourite brand’s channel, request access to view the collections and enjoy each product through incredible photos and videos that you can view, expand and add to favourites.

The complete experience is multi-screen

Connect simultaneously from your pc and smartphone to enjoy a complete experience through our website and VBBFW App.

  1. At the Trade Show: Chat from your mobile, request access to the brand’s channel or hold meetings from your PC and mobile while you browse the collections and view the products in full-screen mode from your computer or tablet.
  2. At the Fashion Shows: Use the web version of VBBFW via your PC to watch the fashion shows and the App version via your mobile or tablet to receive the brand’s exclusive content during the shows, including extra photos and videos, detailed information on the products and much, much more.
  Professional Audience
  WEB APP WEB APP
Trade Show x x - -
Fashion Shows x x x x
Events x x x x
Partners x x x x
Request access to the brand channel x x - -
Chat x x - -
Schedule video chat meetings x x - -
Videochat - x - x
Display Fashion Shows x x x x
Fashion Shows Chat x - x -
  Professional Audience
  WEB APP WEB APP
Trade Show x x - -
Fashion Shows x x x x
Events x x x x
Partners x x x x
Request access to the brand channel x x - -
Chat x x - -
Schedule video chat meetings x x - -
Videochat - x - x
Display Fashion Shows x x x x
Fashion Shows Chat x - x -

How to access the Trade Show content

Direct and easy access to the Trade Show content

Where do you want to start browsing? All brands are organised by product categories or alphabetically on the home page of the Trade Show. Access your favourite brand’s channel directly from the home page or use our search engine to find the brand or product you are looking for by taking advantage of all of our proposed filters. It’s as simple as that!

How to enjoy the content of the brands in the Trade Show in 3 steps

Access to all communication channels of the brands is free, but they have restricted access to the collections. Accessing them to see them is as easy as:

  1. Go to your favourite brand’s channel.
  2. Access to basic information, chat and if you are interested, request permission to view their collections.
  3. Browse the collections through photos, videos and request a business meeting.