A space with its own identity

At the VBBFW there is a space that is different from all the others, an intimate, unique, private space that takes the philosophy of the brand and makes it its own. It is the Showroom Area.

Always paying attention to the needs of the exhibitors and the changes in the market, VBBFW has created a unique area equipped with cutting-edge technology and maximum comfort for those carrying out business activities.

Showroom Area VBBFW19 – Hall 2

Showroom Area VBBFW19 – Hall 2

Decorated with design furniture, which brings refined elegance to the space, it is functional to the business and, at the same time, exclusive and original in its customisation. In this way, exhibitors are no longer forced to look outside the premises for a particular location that meets their customisation needs, as they can now use this dedicated space.

Marchesa space

Marchesa space

Companies can recreate the style of their stores, get inspired by the collections or the characteristics of the brand to devise a private corner, completely different from the others, that allows high fashion designers to express themselves at their best.

Antonio Riva space

Antonio Riva space

Indeed an added value, compared to other international Bridal Fairs, that many brands including Marchesa, Antonio Riva and Peter Langner have been able to take advantage of.

Peter Langner said that he “found the VBBFW initiative to provide an exclusive space, although limited and within a common area, to be absolutely positive and successful, giving buyers the opportunity to immerse themselves in an world characterised by aesthetics and specific to each brand. The positive experience was being able to welcome guests in a personal space that identifies the brand: a true journey into the Peter Langner world”.

Peter Langner space

Peter Langner space

By Elisa Nascimbene, for VBBFW

SHARE IT

SHARE IT

Join the Dream

In 2020 we’ll dare to go further than ever before. Subscribe to our newsletter and find out more.