ENGAGE
THE NEW BEGINNING

ENGAGE
THE NEW BEGINNING

Now more than ever, we need to come together in order
to break down barriers and build the bridal world’s new future.

Now more than ever, we engage.

PHYGITAL EXPERIENCE

DIGITAL FASHION SHOWS 15-19 JUNE
PHYSICAL TRADE SHOW 18-20 JULY

DIGITAL FASHION SHOWS
15-19 JUNE

PHYSICAL TRADE SHOW
18-20 JULY

With the support of

Generalitat de Catalunya: Departament d'empresa i coneixement

BARCELONA BRIDAL FASHION WEEK 2021

A NEW BEGINNING

BBFW Phygital Experience presents a new, extended format that adapts to the challenges of the current situation.

This upcoming edition will be played out in three parts:

    • 15 to 19 June: Live broadcasting of the runway shows, on our online platform.
    • Period of connection with the market during 4 weeks, giving visibility to new designs.
    • 18 to 20 July: Trade Show where the bridal ecosystem will meet face-to-face.

All collections presented will be available on the BBFW online platform from 15 June to 30 July with the aim of revitalizing the bridal fashion industry and creating business opportunities.

Let’s engage!

DIGITAL FASHION SHOWS

From 15 to 19 June, present and discover new collections via an interactive experience where bridal key players and brides-to-be become the protagonists, sharing their tastes and preferences. The fashion shows will be streamed on our digital platform and app.

physical TRADE SHOW AND DIGITAL SHOWROOM

From 18 to 20 July we’ll once again come together in Barcelona: designers, brands, buyers, trendsetters and media. This way we combine the advantages of a face-to-face meeting with our digital showroom, which will be open from 15 June to 30 July.

#BBFW20 FIGURES

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fashion shows
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BRANDS
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VIEWS ON OUR
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REQUESTS FROM BUYERS TO ACCESS
THE BRANDS’ PRIVATE SPACES
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VIEWS ON
WEIBO WEDDING CHINA

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WITH THE SUPPORT OF
PARTNERS